How did that work? If you’re still reading, then you see just how powerful words can be to grab your reader’s attention. Here are 3 compelling words you should use in your headlines.
1) Exclusive, Secrets, and Now
Three different words for the price of one. Using terms like “exclusive”, “secrets”, and “now” garner peoples’ attention because they are wrapped in mystery and give a sense of urgency.
Here are some examples:
- Your Exclusive Sneak Peak
- 3 Secrets Restaurants Don’t Want You to Know.
- 7 Ways To Burn Calories Right Now
I know. I said words. But this is MORE powerful than words.
I had a manager once who was an outstanding copywriter. His advice to me was to use numbers in my headlines because psychologically, people are naturally drawn to numerals more than words. Typically, numbers are visually different from text, so readers are much more likely to notice them.
This works when you want to draw attention to a particular element of your writing, such as the benefits your customer will receive. For example, “3 Powerful Words To Attract Your Readers”.
Numbers represent facts, which naturally attract people who are always searching for concrete information.
The manager I referenced above, recommended using odd numbers over even because odd numbers seem like you are providing an extra nugget of information. Which one sounds better to you, “5 Top Barbeque Restaurants in Texas”, or “4 Top Barbeque Restaurants in Texas?
Add words and numbers together and your readers will not be able to resist. For example:
- 15 Money Tips To Make Your Rich in 2016
- 5 Smart And Effective Ways To Be More Productive
- 3 Ways To Sleep Better
3) “How To”
Thanks to the Internet (especially YouTube), you can basically figure out how to do anything.
According to YouTube, searches related to “how-to” on YouTube are growing 70% year over year, with more than 100M hours of how-to content watched in North America in mid-2015.
These are my top 3(ish) power words I see work well to grab peoples’ attention. A few more greats are “Bargain”, “Famous People”, and “Destinations”. What are some of your favorites?