Content is the most critical component of digital marketing. But the information must be relevant, engaging, easy to understand, and insightful. Otherwise, it does not matter how much you produce if it does not resonate with your readers.
90% of information transmitted to the brain is visual and over half of the population are visual learners. (Sources: wishpond, Forbes). Therefore, infographics are an excellent component to add to your content marketing strategy because they make your message clearer.
Author, designer, and “data detective”, David McCandless, gave a TED Talk on The Beauty of Data Visualization. He presents the concept on how good design turns complex data into beautiful and easy to understand diagrams. And that doing so is the best way to navigate hard to understand information.
To ensure that you’re getting the maximum ROI from your infographics, you need to understand how to optimize your content, visuals, and the page that hosts it—for SEO.
Rebecca Joyner [Twitter: @rebeccamjoyner], director of content services at Metis Communications, put together a solid piece on strategies to help assist in getting the most out of your infographic promotional campaigns. Her advice will help you create more engaging – and more profitable – infographics. You can read her full post: Four Ways To Stop Your Infographic From Being A Total Flop.
When done correctly, infographics are also indispensable when it comes to obtaining website visitors and quality inbound likes. Publishers who use infographics grow in traffic an average of 12% more than those who do not. (Source: AnsonAlex).
Prominent Internet Marketer, Neil Patel says, “…these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers.”
Infographics are a highly effective way to build awareness and communicate your message. They educate, encourage people to share your content, drive people to your blog or website, and get other sites to link back to you as well.
Do you have any tips for creating eye-catching infographics, or have some favorites? I would love to hear from you!